JP5705
Through this launch, we celebrate Vitória’s impact on skateboarding in Brasil and beyond, as well as strengthening the Superstar franchise’s connection to skateboarding. Vitoria has earned her spot on the global skate stage, while remaining close to niche communities and groups in skateboarding. With this launch we show representation for the growing diversity in skate culture and provide content that local skate communities across the globe can relate to.
For her first colorway with adidas Skateboarding, Vitória wanted to base the shoe around the universal textures of street skating. The cracked leather upper takes inspiration from asphalt and other rough surfaces from skate spots, while the reflective stripes, tongue logo, and Vitória sign off on the quarter nod to the glare of city lights and streets signs while pushing around at night. The reflective detailing is also carried through on the mesh tongue, while a handwritten poem in Portuguese from Vitória is feature on the sockliner of the shoe
